Name: Sida Lu

Year: Senior

Major/Field of Study: Business Administration and Cinematic Arts. Minor: Enterprise Information Systems

Pledge Class: Fall 2013

Professional Experiences: At USC, Sida is currently the president of Marshall Case Team,and has made it to the finals in case competitions like Olin, IBM Watson, Boeing, and Foster School of Business. This past summer he worked at strategy consulting firm, The Parthenon Group, and mainly focused on their private equity practice.

Bio: Sida attended high school in Fremont, CA where he played Volleyball, competed in Pole Vault, and was in charge of the school TV station in addition to being an editor of the school paper.Sida hopes to travel upon graduation and pursue a career in strategy consulting. In the long term, he hopes to be an active participant in the Bay Area's startup scene.Sida is an avid photographer and a big Lakers fan.